The Story of Cidre
In days of old when men were men and cars were horses the people of Europe used to fight a lot. And when they weren’t fighting they were jousting. Both of which were thirsty work.
But back ‘in the day’, it was probably more dangerous to drink the local water than wage war on your neightbour. However, in a moment as inspirational as Iasac Newton’s ‘moment’ beneath the apple tree, a wise man concluded that the ‘pomme’, if crafted with élan, could quench a thirst like no other fruit on earth. [While the local water could be used for what the local water was good for, cleaning up after the battle.]
And so cidre was born. Pure, fresh, sparkling …. Mmmm.
[Way way, back in the day the Hebrews drank “Skekar” and the ancient Greeks “Sikera” [drinks obtained from fermented juice] thus the man who sat under the cidre tree, definitely had inspiration from above].
In the 9th century, Charlemagne, [a man you’ll remember from your Medieval European history books] ordered that skilled brewers (the Sicetores) be kept on his estates to prepare "pommé" (pomacium),perry and all the liquors liable to be used as drinks. Cidre was now big news in the north-west and as the centuries progressed so did the popularly of this wonderful drink.
Now you good folk are reading this treatise on the internet, all very modern you might think, but centuries ago the good people of Europe had their very own IT revolution as well – the printing press. That bit of genius, courtesy of Johannes Gutenberg, helped spread the word about this most drinkable of drinks. And over the next few centuries the great scholars, botanists and ‘pomme wizards’ developed technologies,production methods and drew up endless lists of apple varieties most lightly to deliver the perfect colour,the perfect taste – and so cidre, as we know it and love it today, was born.
For a time, at the beginning of the 19th, cidre rivaled wine as the drink of choice in Paris. High praise forla ‘quaff’ pomme indeed.
As told by Eric Leferve, grandson of the founder.
When Eric originally wrote this piece he ended by saying, “Don't hesitate to correct my English because my writing as my speaking is far to be perfect but I am working on it” [We haven’t changed a word.]
“My grandfather used to have many apple trees to make his own cidre. The reason is simple, when you have an industrial orchard, you need to put many treatments to protect the trees against all the disease because they are very closed, but for the farmer who have big land he leave more space between the trees and they don't need to "medicate" (in the same time the cows can go to the land). Like this, they can have organic apple for a very cheap price and make cidre for nothing.The cidre was cheaper than wine and easier to make. Farmer use to drink it fresh when they were working.
All the family and friends were involved in it, helping to clean the apples, grinder and press them.In 2007, after my master degree, I decide to go in Ireland to have a new experience and improve my english. I met Ger in 2007, we were both working in Dublin for a large multinational company. That was a big pain for me to understand his accent, oh Jesus even, after 6 months in Ireland, when I met him I was just able to catch few words.Our friendship start like this during the break and then we drink some pints together and do some sport aswell.
For my wedding in 2009, I invited some friends from Ireland including Ger. I made them taste the cidre and they all loved it. Immediately Ger told me to launch a company to sell it Ireland, I had some doubts at the begining because I used to drink only my cidre and I was thinking they have all the same taste. In the same time some Americans and many other people from differents contries taste it, they say it's the better cidre they ever taste, (for the American they said, it's better than Champagne). During this time Ger was doing a worldwide trip for 1 year. When he was back we had a good conversation to iron out the full project and what each other was expecting, we quickly fall full agree with it. We really start on it in March 2011 with the aim to launch the product in early 2014.